A Paper Substitute for Plastic Bubble Wrap and Other Top Stories of the Week

Packaging is the biggest source of plastic pollution on our planet. While there is global business development through the advent of the internet and e-commerce, the increase in plastic use has also increased, suffocating our oceans.

According to a WWF report, the amount of plastic in the ocean is set to double over the next 15 years, and by 2050 there could be more plastic than fish in the sea (by weight).

The increasing use of plastic alarmed Mahesh Agarwal (62) as he moved his business from Delhi to Mumbai. It was around this time that he began his research to find a durable substitute for bubble wrap.

EcoCushion Paper

For 40 years, Mahesh had worked with his cousins ​​in a family business in Delhi. However, amid the pandemic, he moved to Mumbai to be with his children.

During the relocation process in 2020, Mahesh observed the amount of plastic used as protective packaging.

“There was plastic all over the floor,” says Varsha, adding, “We all know plastic is harmful to the environment, but when we saw how much was used just to leave our house and how bad it would be issues to the environment, we were forced to think about the overall daily use of plastic by everyone around us.

The incident gave Mahesh a reason to restart a business at retirement age, and he began his research.

“Our father was sure he would find a solution to reduce plastic waste. We moved to Mumbai, and he spent the first six to eight months in research, after which he came up with the idea of ​​making honeycomb paper as a substitute for plastic bubble wrap,” says Varsha.

Honeycomb paper packaging is not new to the Indian market, and thousands of retailers and dealers are selling imported paper packaging. However, EcoCushion, launched in June 2021, stands out for its in-house manufacturing facility and caters to smaller orders from small businesses, which is otherwise not the case in the industry.

Read the full story here.

Other favorites of the week:

Meta announces EMI at no cost to advertisers

Meta (formerly Facebook) has announced new working capital support – No-Fee EMI – along with enhanced service support features for all advertisers and small businesses in India. The announcement was made during the second edition of Grow Your Business Summit, Meta’s annual event dedicated to India’s small business growth agenda.

According to Meta, the feature, first launched in India, will allow advertisers and small businesses to pay Meta for their ad campaigns in equivalent monthly installments over three months through partner banks at no additional interest to them.

Meta will bear the applicable interest payable to the bank and give it as an initial rebate to the company on its advertising expenses.

Read the full story here.

The way forward for electronics manufacturing

India’s electronics market, estimated at around $75 billion last year, is expected to grow 6-7% annually over the next six years. This was not the case if one assessed the situation two years ago. There has been a clear dent in the closing of manufacturing plants and falling demand.

However, as everything gets better with time, so does the electronics industry. The best lesson we’ve all learned from the pandemic is that we need to have in-house manufacturing units.

Due to the pandemic and the shutdown of trade, several manufacturers and retailers have struggled to keep up with demand. For example, semiconductors and panels were so scarce in India that the television industry was months behind because parts were not available.

But not anymore. Due to several PLI programs and the Make in India initiative, several factories are being set up for end-to-end manufacturing in India. Electronics Development Fund Policy and Modified Special Incentive Program are introduced to promote manufacturing.

Apart from COVID-19, there are several other reasons behind the increase in production in the consumer electronics segment. The global shift in trade policies, the war between Ukraine and Russia, corporate work-from-home, revenge spending, and the US-China confrontation all combined have given a platform to Indian electronics manufacturers to meet the manufacturing needs of India and the world.

Read the full story here.

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