According to Alphabet, only 25% of fleet managers are “extremely confident” in their knowledge of electrification


December 10, 2021

| Author: Sean keywood

According to a new Alphabet GB study, only a quarter of fleet managers would describe themselves as “extremely confident” in their knowledge of fleet electrification.

However, the leasing company said it was a 19% increase from 2020, with an additional 59% said their confidence in the topic “is steadily growing.”

Alphabet also found that despite growing understanding, many fleet decision makers still had concerns about acquiring electrified vehicles for their business, raising concerns such as cost (32%), infrastructure charging (22%) and the reluctance of drivers (27%).

According to Alphabet, this is reflected in the fact that 52% of fleet decision-makers have yet to perform an update to incorporate electrification into their company’s driving policies.

The situation is worse among smaller fleets, with 63% of those with less than 47 vehicles yet to make any changes, while for fleets of more than 200 vehicles the figure is almost two in five.

Alphabet having recorded a 248% increase in orders for electric vehicles this year compared to 2020 and a 174% increase for plug-in hybrids, it has created an ‘guide to the label of electric vehicles’ to help fill in the gaps in knowledge.

His advice includes making vehicle charging a regular routine, switching quickly to vehicle needs, properly replacing the charger connector and cord after use, and being polite if an ICE vehicle jams the charger.

Alphabet GB Product Manager David Rose said: “It’s great to see the demand for electrified vehicles growing at such a rapid rate over the past year and it demonstrates a shift in mindset at the both in industry and among consumers.

“This research shows, however, that there is still work to be done in the industry to help fleet managers advance their electrification strategies and overcome potential obstacles, such as driver reluctance, that more a quarter of decision makers highlighted it as a concern.

“It is crucial that the right advice and guidance is therefore provided to drivers, so that they feel part of the journey throughout the transition. Helping drivers understand the basics of charging etiquette can be a great place to start to make them feel more comfortable changing ICE habits and embracing electricity, so more and more businesses can take advantage of technology. “


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