Demandbase Named 2021 Technology Leader in Quadrant Knowledge Solutions’ SPARK Matrix for Account-Based Marketing (ABM) Platform, 2021


MIDDLETON, Mass., 28 October 2021 / PRNewswire / – Quadrant Knowledge Solutions today announced that it has named Demandbase the 2021 technology leader in the SPARK Matrix analysis of the global account-based marketing (ABM) market.

The SPARK Matrix â„¢ Knowledge Solutions Quadrant includes detailed analysis of global ABM market dynamics, key trends, vendor landscape and competitive positioning. The study provides competitive analysis and ranking of major ABM vendors in the form of its SPARK matrix, providing strategic insights for users to assess different vendor capabilities, competitive differentiation and market position.

The Covid-19 epidemic has caused unprecedented disruption in major industries. Despite the economic recession, investment in technology has increased from 2021, mainly due to pent-up demand and the eventual economic recovery in key markets in geographies. Due to the increasing digital transformation and customer-centric initiatives across all segments of the industry, a strong personalized customer experience strategy is seen as one of the most essential for meeting ever-increasing customer expectations, improving brand loyalty and conquer the competition.

With the pandemic, managing and optimizing ABM strategy has become more difficult in the B2B landscape. Organizations of all sizes, especially large enterprises, are showing considerable interest in creating engaging ABM content and effectively scaling ABM programs in their business to serve customers in an omnichannel environment and maximize return on investment. The ability of the ABM platform to deliver actionable insights into accounts, people, and engagement, target accounts with personalized content across various channels, and deliver the next best action, drives market growth in geographic regions and industry segments. Due to increasing competition and exponential growth opportunities, several new suppliers are emerging with innovative technological offerings.

Demandbase is a provider and an early innovator of the Account Based Marketing (ABM) platform and specializes in B2B Marketing and Sales, Web Analytics and Optimization, Personalization, Advertising account-based, account-based experience, multi-channel orchestration, attribution, predictive analytics, sales insights, etc. The company ranks among the leading CJA vendors in the SPARK Matrix: Account Based Marketing (ABM) Platform, 2021. Demandbase One B2B Go-To-Market Suite includes four clouds, including Advertising Cloud, ABX (Experience Based On an account) Cloud, Sales Intelligence Cloud and Data Cloud. Advertising Cloud and ABX include full ABM functionality including self-service advertising, managed services, B2B-designed DSP, cookie and IP targeting, engagement platform, personalization, orchestration and attribution.

According to Priyanka Panhale, analyst, Quadrant Knowledge Solutions, Demandbase’s cloud-native B2B go-to-market suite equipped with end-to-end ABM capabilities helps organizations address their challenges of weak and slow pipeline, inefficient spend, poor sales and marketing goals. aligned and low ARR and churn rate. ”The company offers a strong customer ownership experience with its AI / ML-based account selection capability and key differentiators of the ABM platform – y including the powerful account-based experience cloud, B2B advertising, deepest sales features, intent capabilities, flexible integrations, and best-in-class data. The company’s ability to meet the needs of organizations of all sizes, its industry expertise, innovative and robust product strategy and roadmap, and comprehensive functional capabilities, have received high marks for excellence technology and customer impact and has positioned itself as a technological leader in the SPARK Matrix: Account Based Marketing (ABM) Platform, 2021. ” Priyanka adds.

The Demandbase team has put even more emphasis on our approach to customer experience this year, ”said Jon miller, CMO and CPO from Demandbase. “We believe the Account Based Experience (ABX) is the future of ABM. So being named a leader in a report that highlights the importance of meeting buyers with the experience they want shows that we are on the right track. There is no doubt the need to turn ABM into a true go-to-market movement is the future of our industry. We are honored to be named a leader, paving the way for our current and future customers.

Additional Resources:

  • For more information on Demandbase, click here
  • Free Download, “SPARK Matrix: Account Based Marketing (ABM) Platform, 2021”: link

About Demandbase:

Demandbase is transforming the way B2B businesses market themselves. Demandbase One is the most comprehensive suite of B2B go-to-market solutions, connecting the account-based experience, advertising, business intelligence, and B2B data solutions for marketing and sales teams across the largest enterprises. and the fastest growing can collaborate faster, share information and experience explosive growth. For more information on Demandbase, visit:

To access SPARK MATRIX, go here. To learn more about Demandbase or to request a demo, visit

About Quadrant Knowledge Solutions:

Quadrant Knowledge Solutions is a global consulting and advisory firm dedicated to helping clients achieve their business transformation goals through strategic and growing business advisory services. At Quadrant Knowledge Solutions, our vision is to become an integral part of our client’s business as a strategic knowledge partner. Our research and consulting deliverables are designed to provide comprehensive information and strategic insights to help clients formulate growth strategies to survive and thrive in ever-changing business environments. For more research available, please visit

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SOURCE Quadrant Knowledge Solutions

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