If you want to attract and retain the best employees, you must use this tool
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It’s no secret that the job market is facing an ongoing talent shortage. Hiring and retaining top talent has been a challenge for businesses across the country, especially small businesses. This question has been a hot topic for local and national media, as it has impacted almost every industry. With so many companies struggling, how can small businesses hope to attract top talent when competing with larger, better resourced, and more recognized organizations?
One way for small businesses to stay competitive in the job market is to increase operational and employee efficiency by integrating innovative software, like CRM and marketing automation. Employers looking to simplify operations, thereby reducing employee workload, can increase job satisfaction and foster loyalty.
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Reduce workloads and simplify daily operations
According to Indeed 2022 State of Small Business Hiring Report, of the 32.5 million small businesses in the United States, more than half (58%) have had between one and four vacancies in the last three months. Additionally, a third (33%) suffered from burnout and 31% were unable to take time off or vacation. And 41% say their stress levels have increased significantly. To put it bluntly, small businesses are understaffed and their employees are overworked. Easing workloads and simplifying operations becomes necessary for small businesses.
CRM software can solve both of these needs. It can give employers and their employees a 360-degree view of their customers’ operations to limit wasted time and facilitate faster collaboration. Too often, an important customer request, prospect or message is ignored. Once the teams realize this mistake, they have to drop everything to go back and fix the problem. Giving employees a single view of operations allows teams to quickly determine who is working on what and where extra attention is needed. This helps ensure that no work falls through the cracks and avoids time-wasting back-and-forth chains of emails.
CRMs also offer essential time-saving tools to reduce workloads and streamline operations. Elements such as self-service customer portals, filled with step-by-step guides and FAQ pages, allow customers to research and find solutions to frequently asked questions and needs. These employees free to focus on more strategic tasks. Many of the best CRMs also easily integrate with third-party communication apps, such as Outlook, Microsoft Office, and Google Workspace. Users can seamlessly share data and operate on a single platform rather than having to manually import and export data from one solution to another.
Fusion of CRM and Marketing Automation
Many businesses today use separate software applications to meet all of their customer relationship needs. Unfortunately, this approach increases costs and forces employees to spend more time switching tasks and managing a more complex technology stack. With a CRM, small businesses can merge their customer relationship management capabilities with marketing automation to get a unified view of the entire customer lifecycle. This allows teams to streamline and automate outreach strategies by engaging with prospects and customers with targeted messages to better drive sales.
Integrating marketing automation into a CRM also helps integrate marketing campaigns and simplify content creation. Small businesses with individual or small marketing teams can take advantage of automation tools to speed up the creation and delivery of marketing communications. Many marketing automation tools also provide built-in reports that generate valuable customer insights. Teams can target customers more precisely with offers such as:
- discounts and promotions
- welcome messages for new visitors
- pop-ups, short-term promotions
- special offers on customers’ birthdays and anniversaries
Integrating marketing automation with CRM software enables businesses to perform essential functions such as increased lead capture, increased engagement, improved conversion, and better retention rates, to name a few. only a few. At the same time, these solutions save time and allow marketing and design teams to focus on more creative activities, such as creating meaningfully targeted messages.
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Improve job satisfaction and foster loyalty
Throughout the Great Resignation, more and more employees wondered about their role within the company. How it could serve their professional growth and how the company values their impact. However, a recent Harris Poll found that employees spend only 45% of their workday on their primary job responsibilities. Most of their time is taken up with repetitive tasks, administrative tasks and other activities outside of their job description.
In the past, employees could settle for a title change. Today, it is more important to provide employees with the ability to perform critical tasks better. Employers can achieve this by leveraging CRM tools, marketing automation, and interaction insights. Using cloud-based CRM applications makes operations more accessible. This enables companies to offer more flexible and remotely responsive business models – a powerful negotiating tool in today’s competitive job market.
Using a CRM to simplify processes, reduce employee workload, and make operations more accessible will allow employees to focus on more focused and impactful tasks. This allows employers to offer more flexible business models that don’t distort operations. This will directly – and positively – affect employee job satisfaction and loyalty, helping small businesses continue to attract and retain top talent.
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