L’Oréal partners with period tracker app Clue to advance knowledge on the relationship between skin health and the menstrual cycle



THE WHAT? L’Oréal has announced a partnership with the period tracking app Clue, which will give the two companies a better understanding of the relationship between skin health and the menstrual cycle.

THE DETAILS As part of this collaboration, Clue will work with L’Oréal’s Active Cosmetics Division and its clinical experts to develop new scientifically informed content on the menstrual cycle and skin health for the Clue Encyclopedia on Reproductive Health on Helloclue .com.

It is also said to “deepen L’Oréal’s historic skin care expertise and beauty technology ambitions with Clue’s leadership in reproductive health and technology-based technology. data ”.

THE WHY ? L’Oréal seeks to evolve its skin care offering through this partnership, focusing on personalized products that focus on and take into account menstrual cycles.

Barbara Lavernos, Deputy CEO, in charge of Research, Innovation and Technology at L’Oréal, said: “We are delighted to enter into this strategic partnership with Clue, a global leader in Femtech and Digital Health. At L’Oréal, we are convinced that the innovation we bring to improve the beauty and well-being of people lies at the intersection of science and technology to meet the expectations and needs of consumers.

“Through this partnership, we want to be pioneers in scientific innovation. Our goal is to develop the best personalized skin care routines for consumers of all ages with regards to skin health, beauty and wellness aspirations, taking into account their menstrual cycles of puberty at menopause.


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