PNJXN acquires digital bonds for Stok Palace Heritage Hotel

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Bengaluru-based communications and marketing strategy agency PNJXN bagged the digital marketing portfolio of the Stok Palace Heritage Hotel, a 200-year-old palace from the Namgyal dynasty who ruled Ladakh for a thousand years. The agency will be responsible for all of the Palace Hotel digital marketing overhaul including website redesign, SEO, SEM and social media marketing from a brand building perspective. , storytelling and lead generation to increase sales.

Built with respect to the native architecture that withstood the extreme climates of the highlands and cold desert of Ladakh, the Stok Palace is today a heritage hotel showcasing the best of mountain condition. The palace stands on a cliff in the village of Stok overlooking Leh and it is still home to the Namgyals. One wing of the Stok Palace is open to the public as a museum, which houses antiques dating from the Silk Road era. Another wing with 6 beautiful authentically restored suites functions as the Stok Palace Heritage Hotel while the 2 bedroom villas amidst apricot groves host the Chulli Bagh Orchard Villas. Offering the authentic Ladakh experience of both royalty and ordinary life in this mystical land, Stok Palace is also home to a top-floor monastery, which is a personal temple to the royal family.

PNJXN will be responsible for managing the digital portfolio of the Stok Palace Heritage Hotel and the Chulli Bagh Orchard Villas. Speaking about the partnership with PNJXN, the owner of Stok Palace Heritage Hotel, Stanzin Namgyal, said, “We have been following PNJXN’s work for quite some time and we believe that the agency is the ideal solution to build the brand of Stok and the Ladakh in its entirety. Their work with RARE India was sufficient testimony to the quality they offer. The detailed action plan with a results-oriented approach, even when it comes to storytelling, impressed us enough to award them the contract. We are looking forward to a long term and successful relationship.

Expressing her enthusiasm for winning this prestigious account, PNJXN Founder and Chief Strategist, Pooja Nataraj Suri, said: “We are delighted to be working with the Stok Palace Heritage Hotel and the Namgyals. Stanzin is a wonderful client to work with, young and in tune with the modern world while still being steeped in a rich heritage. Winning the contract for Stok Palace is equivalent to winning the contract for Ladakh in our minds. Every interaction with the Namgyals leaves us in awe of their ingrained connection to the land!

She added: “The Stok Palace Heritage Hotel is part of the RARE India community of conscious luxury hotels in India and the subcontinent. Given that PNJXN is a RARE India Synergy partner and due to our deep understanding of responsible and sustainable tourism storytelling and storytelling, this made us the natural choice as a digital partner of the palace.

For the Namgyals, it is important to connect Stok Palace and Ladakh as the two are inextricably linked. The Namgyals are proud of their land and their role in transforming Ladakh over the millennia. As they enter the new era, they continue to defend the land and the people and this narrative is at the heart of Stok Palace. Therefore, their digital and social media campaign will focus on telling the story of Stok Palace and Ladakh, staying true to the story and their role as a sentinel through the generations. They want to showcase Ladakh’s complex and colorful past, which is usually lost on travelers looking for “adventure” in the mountains. Through an effective social media and digital marketing campaign, the Namgyals aim to highlight the rich heritage, culture, history and ecology of Ladakh, presenting it as a destination far beyond the adventure getaway on the road he came to. be painted as in the past.

Regarding their plans for the digital marketing campaign for the hotel, Pooja said, “Our mandate is to raise awareness of the richness of Ladakh as a destination not only for adventures, but also for an ecological wonderland, historical and culinary! In the first call it was made clear that this is not a competition contract but a cooperation contract, giving us the directive to focus on Ladakh, Stok will automatically win. Consciously or unknowingly, Namgyals initiated the inbound marketing strategy. This is what we intend to deploy with the SEM and SMM campaigns if necessary.

Launched in January 2019 by Pooja Nataraj Suri and NandishRatkal, PNJXN specializes in creating a cohesive communication program essential to any marketing exercise. The PNJXN team believe that why a story should be told is more important than the instruments used for it. This is why the agency insists above all on the fact that it defines itself as storytellers. With 30 years of cumulative experience, the founders braved the rough seas of last year during the pandemic. PNJXN has worked with over 50 clients from various industries including Hospitality, Travel, Healthcare, Design Consulting, FnB, FMCG, Development, Education, Manufacturing and EMS. Besides the Stok Palace Heritage Hotel, the agency works with other top hotel brands including RARE India, Responsible Tourism Society of India, JehanNuma Group of Hotels, Rakkh Resort, Red Earth Retreats and more.

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